EBM Live: Wisdom wins Dragon Den
In the Dragons’ Den slot at Communicate’s Employer Brand Management conference, Wisdom had just a few minutes to prove why employer brand tracking and actionable data really matter.
We pitched against Cliquify, and thanks to a packed room of employer branding leaders, tough questioning from the Dragons, and a lot of energy from the crowd, Wisdom was cheered to victory.
The Dragons’ Questions
Have a read of what they asked - and see how we responded...
Q1: Beyond sentiment, what really matters?
Dashboards are just the starting point. The real value of employer brand data is going deeper —pinpointing the root causes and turning data into clear, validated actions that change behaviour inside and outside the organisation.
Q2: When does Wisdom start to show ROI?
We can have a client live in a quarter, with immediate savings on research and insights. That means measurable ROI before you’ve even hit your second MI report.
Q3: Can you handle niche global audiences?
We can boost our sample sizes where needed, and consult with teams to build accurate and representative personas from our existing data.
Q4: How do you drive real decisions?
Data cleans up decisions. By having clear answers - rather than competing instincts - teams can align behind a shared North Star.
Q5: What’s your standout story?
We shared the story of Frasers Group. After moving on from the Sports Direct brand, they used Wisdom to track awareness and appeal shifts. Within months, the C-suite had hard data showing a dramatic change in how their brand was perceived - a clear moment where we knew how Wisdom could drive and deliver value.
The Bigger Picture: Employer Brand Data in Action
The Dragons’ questions show a broader truth: EB tools can't stop at the surface. Sentiment dashboards are useful, but they don’t tell you why things are happening, or what you should do next.
That’s why employer brand tracking has to go further.
It has to:
- Uncover the root causes behind brand perception issues
- Provide validated, immediate feedback loops
- Translate data into stories leaders understand
- Deliver ROI through insights that drive measurable behaviour change
Book a demo with Wisdom
If you’re ready to see how employer brand tracking can transform your strategy, book a demo with Wisdom today.
Make your brand talented.
Book a demo below.
