Wisdom Trends in Talent January 2026

5 Talent Trends Shaping Employer Brand in 2026

Talent isn’t mobile. Fewer people are changing jobs, engagement is declining, and AI disruption means traditional attraction strategies are losing impact. This has made talent attraction more challenging than ever.

Based on insights from 150,000 workers across more than 10 markets, this report outlines five shifts that will materially affect how organisations attract, engage, and retain talent in 2026. It covers the impact of AI on job search, the rising importance of flexibility, changing Gen Z behaviours, and why established channels like LinkedIn still matter. We give practical takeaways and toolkits for EB and TA leaders to navigate the new talent landscape.

Download the report to understand what’s changing, why it matters, and how employer brand leaders should respond.