Texas Vs. California: Which Tech Hub Wins?
Is Silicon Valley over? Texas, Florida and New York have all been touted as Silicon Valley's replacement - so who will win? We looked at tech talent in four different hubs in the US - New York, Texas, California and Florida to see how happy they are at work and what they’re looking for.
What does this tell us? A whole bunch of highly talented tech wizards, who are looking to move but want to make absolutely certain that they’re going into the perfect job.
43%
of those in Tech want to move in the next 12 months
3%
Left in the last 12 months.
1/3
Tech professionals find their job on LinkedIn
43%
3%
1/3
of those in Tech want to move in the next 12 months
Left in the last 12 months.
Tech professionals find their job on LinkedIn
So how do you find them?
Make sure you’re treating your people right
US tech professionals are 50% more likely than the average person to avoid buying from a company that treats their employees badly, let alone work there.
Build your touchpoints
Then start building those touchpoints, putting top talent in contact with your employer brand. Be careful how. There’s a big variation in where techies spend their time online. A tech pro in New York or Florida spends twice as much time on Instagram as one in Texas, who is much more likely to be on TikTok instead.
Target your messaging
There's huge variation depending on where you're looking at. For example, Californian tech pros are 50% more likely to value structure (pay, benefits and reward) than those in other geographies. But they're only half as likely to value connection - finding people and friends at work. New Yorkers are much more likely to value purpose and mindset - opportunities to learn and grow - than the other hubs we looked at.
But - as with everything - there’s even more variation. This is just four out of fifty states, and these numbers change with gender, salary, experience and more.
So if you want to attract top tech talent, you’re going to need to get smarter. Or rather… wiser. Get smarter about finding talent.
Words of Wisdom: Key Takeaways
- Tech Talent wants to move, but wants to make sure it’s the right move to make. LinkedIn is the place to attract tech talent.
- Over ⅓ of tech professionals found their jobs on the platform
- Where you’re looking has a huge impact on what people want from work. Different tech hubs varied depending on whether people valued growth, structure, purpose or connections.
Make your brand talented.
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