What Lands: Why Funny Content Works in Employer Branding
Not all employer branding content is created equal. Some themes fade into the noise, while others spark attention, comment threads, and shareability. One of the clearest patterns we’ve seen from employer brand tracking? Humour travels further than most messages.
But who exactly wants “funny” in their feed—and what does the employer brand data say about when it works?
Who Actually Prefers Funny Content?
Our analysis revealed three big insights:
Women respond more positively than men. Women ranked funny content significantly higher in appeal, suggesting humour may be a strong play for reaching female audiences.
Younger audiences lean into it. 68% of people aged 18–21 rated funny content highly, compared to just 39% of those aged 61–67.
Salary makes a difference. The higher the income, the more likely humour is to land. For employer branding strategy, this is a useful reminder: tone resonates differently across socioeconomic groups.
Where in the UK Does It Land Best?
Geography plays a role too. According to employer brand data, the East Midlands scored highest for funny content (call it the Joe Lycett effect). Whether that reflects cultural nuance, media habits, or a simple appetite for lighter messaging, it’s a reminder that strategy in employer branding can’t be copy-paste across regions.
Final Word
The lesson here is simple: don’t treat employer branding like a guessing game. Test, measure, and track. Humour might be the key to unlocking engagement with some audiences, but without employer brand tracking, you’ll never know for sure.
Want to see what your content is really saying—and whether it lands? Book a demo with Wisdom.
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