Wisdom in Action: What We Learned at IHR London Live
At IHR London Live, Wisdom set up shop with a stand that was hard to miss. A cash grabber game, a “unlock the box” challenge for a £250 prize, fresh juices, and live demos made our corner a hub of activity. It wasn’t just about attention-grabbing tactics, though. Every conversation tied back to what we care about most: using employer brand data to sharpen strategy and make employer branding measurable.
What We Saw and Did
We joined the RecTalks podcast, where we pitched Wisdom in just 60 seconds - a chance to prove how clear and concise you can make the case for employer brand tracking when you strip it down to the essentials.
We also connected with Stanislaw Wasowicz from Scotty Ai, opening up conversations about future collaboration where data, automation, and employer branding intersect.
What We Heard: Mark Foster on Resilience
Olympic swimmer and world champion Mark Foster shared two truths that resonate in sport and in HR:
Surround yourself with the right people. Teams thrive when individuals push each other beyond what they thought possible. That’s as true for employer branding strategy as it is for chasing medals.
Failure isn’t failure. Every setback is data. Recruitment funnels are refined through iteration. Foster reframed mistakes as information you can use to adjust and improve—employer brand data works the same way.
BCG on Employer Brand Data in Practice
We also heard from Modiara Kamps of BCG, who introduced a practical Employer Brand Guide paired with an EB Coach GPT Agent. Her point was simple but important: effective employer brand tracking starts with the right tools, and measurement has to be baked into strategy from the beginning.
Five Takeaways on Employer Branding Strategy
- Change management is a team sport: Adoption requires clarity of value across stakeholders.
- Automation works when it fits processes: Suppliers now collaborate more across the stack. 3.DEI is non-negotiable: Data-led progress is a baseline expectation in buyer-supplier talks.
- AI is outcome-focused: Impact matters more than hype.
- Skills-based hiring is rising: Proven capability beats keyword CV scans.
Why This Matters for Employer Brand Tracking
Employer branding is no longer about producing content in a vacuum. It’s about connecting the dots between brand perception, candidate experience, and measurable outcomes. Data makes the difference.
But the data only matters if you frame it as part of a broader story. Just like Foster’s reflection that every failure is feedback, employer brand data should be treated not as static numbers but as insight that drives strategy. That means:
- Tracking how your employer brand is performing over time
- Embedding those metrics into decision-making
- Using employer brand data to tell a story that leaders and recruiters actually care about
At IHR London Live, the clearest message was that employer branding is at its most powerful when it is measurable, adaptable, and owned by the whole business. That’s what employer brand tracking is for: turning perception into performance.
Book a demo with Wisdom
Ready to see how employer brand tracking can sharpen your strategy? Book a demo with Wisdom and turn your employer brand data into a competitive advantage.
Make your brand talented.
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