You Can’t Put Employer Brand Data into ChatGPT
Handing your employer brand data to ChatGPT and expecting clear, actionable insights is like handing your car keys to a toddler and expecting them to parallel park. Possible? Technically. Wise? Not so much.
At Wisdom, we love AI - we built our platform around it. But there’s a flaw in assuming any large language model can give you useful employer brand insight straight out of the box.
The Nature of Employer Brand Data
Employer brand data isn’t just numbers in a spreadsheet. It’s context-heavy, culturally nuanced, and deeply human.
- A negative Glassdoor review from a mid-level engineer in Manchester doesn’t mean the same thing as one from a junior in Mumbai.
- Exit interviews, engagement surveys, and pulse checks carry weight not just in what’s said—but in what’s unsaid.
Employer brand tracking only works when you interpret those nuances. Drop it all into a general AI model, and you’ll get summaries that sound slick but miss the point.
The Problems With Relying on AI Alone
- No context.
ChatGPT doesn’t know your hardest-to-fill roles, your target demographics, or the blind spots holding back your employer branding strategy. Without that, “insight” is just noise.
- Bias in, bias out.
If your dataset is skewed—overrepresented by one location, function, or seniority level—AI will amplify it. The result? A distorted picture that risks guiding you in the wrong direction.
- Not built for spreadsheets.
LLMs aren’t designed to crunch structured data. They might summarise patterns, but they won’t know whether “revenue” means gross or net unless you spoon-feed context. Messy labelling? Expect confident answers - just probably wrong ones.
What Works: AI Guided by Human Expertise
Employer brand data becomes powerful when interpreted with contextual intelligence: AI for speed and scale, directed by humans who understand strategy for employer branding inside out.
That’s the approach we take at Wisdom. Our platform combines years of hiring, attraction, and engagement insight with advanced models. Not just raw data, but lived truths: what matters to your audience, what actually drives action, and how to turn insight into measurable change.
AI alone won’t give you that. AI plus expertise will.
Final Word
Employer brand tracking is too important to be left to generic models. ChatGPT can write your emails. It shouldn’t define your talent strategy.
Want to know what you should be doing with your employer brand data—and how to protect your employer brand from avoidable mistakes? Book a demo with Wisdom.
Make your brand talented.
Book a demo below.
