Cliquify is a content creation platform designed for employer branding teams. It helps you design, share, and track branded content — especially job posts — on social media. Features include post templates, basic AI tools, and analytics to measure engagement.

Best for: Activating employee advocacy and creating consistent branded content across platforms.

Comparably is an employee review platform where current and former employees rate their experience. It offers companies a way to build an employer reputation using verified reviews, culture scores, and recognition awards.

Best for: Showcasing employee sentiment and public recognition to boost employer branding credibility.

Wisdom is a platform designed specifically for continuous employer brand tracking. It captures data from diverse talent groups — by age, gender, function, ethnicity, and more — and provides in-depth analysis of awareness, appeal, and consideration.

Wisdom’s strength lies in translating rich employer brand data into actionable insights, helping teams build a smarter strategy for employer branding.

• No built-in audience: Engagement depends on your own reach and advocacy — there’s no organic discoverability.
• Still maturing: Some features are under development, and users report bugs in early versions.
• No third-party credibility: Cliquify is focused on owned content, not unfiltered employee perspectives.

💡 Best used as a content engine, not as a data-led employer brand tracking tool.

• Limited control: You depend on employee reviews, which may be sparse or outdated.
• Premium pricing: Cost can be prohibitive for smaller organisations.
• Low interactivity: Limited tools for planning or testing content based on real-time insight.
• Less flexible for daily use: Not optimised for day-to-day employer brand strategy adjustments.

💡 Great for visibility, but not built for continuous monitoring of your employer brand strategy.