Wisdom vs. In-House Employer Brand Reporting
If you’re looking for data to build your employer branding strategy, you might ask: can’t we just run our own survey?
You can — but that approach often lacks the depth and actionability of dedicated employer brand tracking tools.
This article compares DIY employer brand reports with a specialist platform like Wisdom, and shows why investing in professional-grade employer brand data leads to smarter decisions and better results.
What is an In-House Employer Brand Report?
For many organisations, a basic employer branding effort starts with:
- Surveys on Google Forms or Typeform
- Pulling together social or Glassdoor reviews
- Building one-off dashboards or reports
- Running internal focus groups or interviews
This may work for very small teams or early-stage efforts, it has significant limitations — especially if you want a scalable, strategic approach.
Why DIY Employer Brand Tracking Often Falls Short
⚠️ One-off snapshots: Without regular updates, you’ll miss key shifts in sentiment.
⚠️ Time-intensive: Collecting, analysing, and interpreting results can take weeks.
⚠️ Surface-level insights: These methods show what people think, not why they think it.
⚠️ Lack of external benchmarks: Hard to tell if your scores are good without industry comparisons.
⚠️ Risk of wasted spend: No testing means campaigns could miss the mark with key talent.
If you’re serious about your employer brand strategy, you need something more robust.
Why Wisdom Wins on Employer Brand Tracking
Enter Wisdom:
Wisdom was built for modern employer branding. Here’s how it compares:
- Ongoing Employer Brand Tracking: Wisdom provides biannual tracking of your employer brand, helping you monitor perception and identify emerging risks or opportunities.
✅ Value: Adjust messaging and campaigns in real time.
- AI-Powered Employer Brand Data & Recommendations: Our platform automates data analysis, surfacing key insights and clear action plans.
✅ Value: No need to decode dashboards — just act.
- Deep Audience Segmentation & “Why” Data Segment your employer brand data by age, gender, ethnicity, job type and more. Go beyond what people say to uncover what actually drives decisions.
✅ Value: Understand what motivates your talent — and tailor your EVP accordingly.
- High Quality Representative Data Wisdom's data covers the entire general working population - so you can be confident that there aren't any gaps in your data.
✅ Value: Tap into unknown talent groups, allowing you to find out about the talent you're missing out on.
- Test Your Employer Branding Strategy Before You Launch Wisdom lets you test messaging with your actual target audiences.
✅ Value: Cut wasted spend and increase ROI with smarter, tested campaigns.
Employer Branding Strategy Requires the Right Tools
An in-house approach might help you get started. But if your organisation is looking to build a lasting, effective employer branding strategy, professional-grade employer brand data makes the difference.
Wisdom is built to turn insight into action — saving you time, improving your brand perception, and making your employer brand tracking smarter.
Make your brand talented.
Book a demo below.
