LinkedIn Insights vs Randstad Reports: Which is best?
To build an effective employer branding strategy, you need both breadth and depth in your employer brand data.
LinkedIn Insights and Randstad Reports provide macro-level snapshots - but often fall short when it comes to agility, detail, and actionable insight.
That's where Wisdom comes in: designed to plug those gaps and boost your employer branding strategy.
What is LinkedIn Insights?
LinkedIn Insights is a talent analytics suite designed to help employers understand how professionals interact with their brand on LinkedIn.
It includes data on job engagement, InMail response rates, and talent flows — showing where employees move to and from. The Talent Pool Report highlights EVP preferences of engaged audiences, based on LinkedIn member surveys.
What LinkedIn Insights offers
✅ Talent Pool Reports tracking global talent trends - locations, skills, education, and demographic shifts
✅ Employer Brand tab shows how this talent pool interacts with your company: page follows, job views, InMail responses
✅ Talent Flow reveals where existing employees are going and coming from
✅ Filtering by job title, skill, region, experience, company, education level
Where LinkedIn Insights fall short
⚠️ Focus remains on engaged users—followers or job-clickers—missing passive talent.
⚠️ Tracks Talent Acquisition metrics more than brand perception.
⚠️ Doesn't measure messaging efficacy, nor separate EB vs consumer brand drivers.
⚠️ Doesn’t dive into candidate sentiment, EVP resonance, or wider brand health.
What are Randstad reports?
Randstad’s Employer Brand Research is an annual global survey capturing how workers perceive employers. It measures key drivers like salary, work-life balance, and job security, and ranks the most attractive employers in each market.
The reports are free to access but offer limited customisation or depth for employer-specific insights.
What Randstad Reports offer
✅ Shows EVP drivers like salary, stability, culture, career development and DEI.
✅ Ranks employers by country and industry attractiveness.
✅ Highlights gaps between what employees expect and what they experience
✅ Offers optional deep dives by profession (IT, healthcare, etc.) .
Where Randstad Reports fall short
⚠️ Static, annual snapshot - not agile or self-serve.
⚠️ No persona segmentation or dynamic filtering.
⚠️ High-level benchmark, not tactical.
⚠️ No ability to conduct content testing
Wisdom: The Missing Piece in Employer Brand Data
Wisdom brings real-time, customisable, brand-focused insights - filling the gap where LinkedIn and Randstad fall short.
- Tracks awareness, consideration, and appeal among talent groups.
- Unlimited multi-layer filtering by gender, age, role, industry, location, ethnicity.
- Built-in content testing for messaging, job ads, creative.
- Benchmarking against peers - including perception drivers.
- Clear split between employer and consumer brand influence.
- Intuitive, easy to use SaaS platform
Ready to level up your EB strategy?
Wisdom equips your team to:
- Track brand health across talent segments.
- Understand why performance changed (message, competitors, market).
- Test new branding campaigns—and measure impact instantly.
- Adapt EVP and recruitment marketing in real time.
Let’s talk next steps. Book a demo to see how Wisdom can give you the real picture of your employer brand.
Make your brand talented.
Book a demo below.
